Wednesday, January 31, 2007

Ridin' dirty

I don't know about the rest of you in blogland, but I live in LA, where authority figures love to harass and heckle you when they assume you're up to no good (which is almost always). The racial profiling isn't any help either, having pigs assume you're a 'banger 'cuz you're colored, wearing particular clothing, & walk with a limp ain't cool. Neither is having to sweat searches and a ratchet being pointed at you every time you're pulled over in your car. I'm not one to hate all coppers (my cousin is one), but LAPD hasn't exactly given me any reason to rest easy. Bitches.

Ever feel like it's really "Guilty until proven innocent?" I do, and it's another theme to another great design comin' atcha, straight outta LäWhy?

Tuesday, January 23, 2007

Second Bananas

It's been a long while, but that doesn't mean that we're not trying to bring you all a lil' something. LäWhy? is always at work, striving to make quality product with entertaining & relevant images and inspirations. This next project is no different.

If you didn't know, "Married...with Children" is one of, if not the best, greatest sitcoms of all time. Al Bundy & his good-for-nothing family and friends have entertained America for nearly 20 years, something almost unheard of in television.

I've always loved this show, and though many tributes have been made to obvious characters (e.g. Al, Peggy, Bud, NO MA'AM, etc.), I've always been fascinated by the two simpletons unfortunate enough to have married that boy of a woman, Marcy. Secondary charactersare just as amusing as the main ones, sometimes even moreso.

So take the mugs of those two up there, and imagine an amalgamation of them along with the Muhammad Ali vs. Sonny Liston "Phantom Punch" knock-out. Whose character do you think own3d the other? I'm expressing my opinion on this next shirt graphic. Peace.

Tuesday, January 16, 2007


THIRTY years ago, Rocky Balboa made his first triumphant ascent of the steps of the Philadelphia Museum of Art, a scene cemented in the American cinematic consciousness. Simultaneously a workingman’s hero, a street thug and a striving athlete, Rocky came to embody the underdog, and his bare-bones workout gear reflected his origins in a tough Italian neighborhood in Philadelphia.

While jogging through the predawn landscape, he protected himself from the winter cold with sweatpants, a knit cap and a well-worn gray hooded sweatshirt. And as Rocky pulled himself out of anonymity, he brought with him what would become a mainstay of American fashion: the hoodie.

Today, this humble garment is worn by everyone from infants to grandparents. Yet it still signifies outcast status — so much that it has been banned by some schools and nightclubs. But this is not Rocky’s fault.

The hooded sweatshirt began, in the 1930s, as a practical piece of clothing. Champion created the first ones for laborers in the frozen warehouses of upstate New York. (It is appropriate that — in both the original “Rocky” and in “Rocky Balboa” — the boxer dons a gray hoodie, steps into a meat locker and batters a bloody carcass.)

Eventually, hooded sweatshirts were produced for football and track athletes, who would lend theirs to their girlfriends, and eventually the hoodie was everyday wear.

In the mid- to late 1970s, just as the Italian Stallion was becoming a hometown hero, hip-hop culture was developing on the streets of New York City. The hooded sweatshirt fit its unruly, us-against-the-world profile just as well as it fit Rocky’s. But hip-hop trendsetters used the hoodie also to cloak and isolate themselves, and lent it a sinister appeal.

The sweatshirt hood can work much like a cobra hood, put up to intimidate others. But even more important is its ability to create a shroud of anonymity. This came in handy for at least two types of people operating in hip-hop’s urban breeding ground: graffiti writers and so-called stick-up kids, or muggers. Wearing a hoodie meant you were keeping a low profile, and perhaps up to something illegal.

Other subcultures adopted the hoodie, too — skaters, snowboarders and hard-core punk music fans — and so signified their status as outcasts.

By the late 1990s, hip-hop’s rising popularity inspired clothing makers like Tommy Hilfiger and Ralph Lauren, and even high-fashion designers like Gucci and Versace, to start making hooded sweatshirts.

Motherwear, a clothing company that caters to breastfeeding mothers, now offers a hoodie with two side flaps, perhaps reflecting the jacket’s utter domestication.

And so the hoodie manages to balance somewhere between defiance and comfort. But that reflects its roots. Rocky Balboa is beloved as much for his average-Joe, big-lug appeal as for his bone crushing and face pounding. And sometimes a hoodie is just soft and warm.

Wednesday, January 03, 2007

Click it

Just set up a click-to-pay button here on the site to easily purchase the bandana. Click it, repeatedly. Help support the next project. Peace.

Monday, January 01, 2007

We've only just begun

A Happy New Year to all y'all out there in blogland. Lagging as usual, but rest assured; LäWhy? will be coming strong in 2007. Just like our buddy Cassius up there, a swift "Phantom Punch" of innovative and appealing new product will be coming soon, out of nowhere, and take the world by storm. Keep your eyes peeled, and your ears open.