Tuesday, June 05, 2007

I Have Pop

Artist Juse of I Have Pop and lifestyle brand (and Kyle Diesel's employer!) WESC recently teamed up to create some skateboard inspired weights based on axels and wheels for the WeSC flagship stores in New York (LaFayette) and Los Angeles (Robertson). The weights were inspired by WeSC’s current theme for this season, “Let’s Get Physical”. Only 12 sets of these 1 lbs weights were created. Juse is known as the creative genius behind the 2004 Concrete Dunk project.

I was actually in the Robertson store the day these came in, and I must say that they were awesome conversation pieces. I wanted to jack a pair! Awtrees, hook it up!